JANESVILLE — Discover Wisconsin, the nation’s longest-running travel and tourism television series, will shine a spotlight on the Janesville area in an all-new episode titled “Fresh Faces, Bold Places — Janesville.” The episode premieres Nov. 19 at 4 p.m. on discoverwisconsin.com and YouTube, with TV broadcasts following on Nov. 22 & 23 across the Discover Wisconsin Regional Television Network.
The Janesville Area and Convention Bureau brought in the show’s production team to the Janesville area over the summer, curating unique itineraries for each host that captured the city’s mix of energy, creativity and local pride. The collaboration is part of the JACVB’s ongoing efforts to promote Janesville as a destination for leisure travel, sports, and events across Wisconsin and the Upper Midwest.
“This investment was a natural fit,” said Christine Rebout, JACVB Executive Director. “Discover Wisconsin reaches millions of viewers every year, and we’re excited for audiences across the region to see what makes Janesville so special in this new episode—our people, our stories, and the incredible variety of things to do here year-round.”
The episode features hosts Andrea Boehlke, Megan Christian, Eric Paulsen and Apurba Banerjee, each uncovering a unique side of Janesville. Filming locations included local favorites like the Janesville Farmers Market, Rotary Botanical Gardens, downtown shops and restaurants, and local entertainment venues, with activities ranging from mountain biking and pickleball to axe throwing and live music.
“Filming in Janesville was such a joy… The community welcomed us with open arms, and every corner of the city had something unexpected to offer,” shared Jessica Vokoun, Discover Wisconsin producer. “From the energy downtown to the stories shared by local business owners, we really felt the heart of Janesville shine through on camera.”
The partnership with Discover Wisconsin supports the JACVB’s mission to showcase Janesville as a dynamic destination while driving economic growth through tourism. In 2024, visitors contributed an estimated $466,000 each day to Janesville’s local economy, supporting local restaurants, retailers, and attractions.
“This kind of exposure helps us reach entirely new audiences—families planning weekend getaways, outdoor enthusiasts, and visitors who may not have discovered Janesville yet,” added Rebout. “It’s an incredible opportunity to build pride locally and spark curiosity from travelers across the region.”
For the full airtime schedule, visit: https://discoverwisconsin.com/our-regional-tv-networks/